JUARA Life - A Social Selling Company

Consumer GoodsNew York, United States11-50 Employees

JUARA Skincare, founded in 2006 in New York City, operates in the consumer goods space with a skincare line rooted in Indonesian botanicals and the traditional healing system known as Jamu. The company pursues an East-meets-West philosophy, blending Indonesian heritage with US beauty practices to deliver products that emphasize quality, integrity, and self-care, all while being manufactured in the United States and tested by dermatologists. Since shifting to a social selling model in 2018, JUARA supports a network of guides and ambassadors who engage directly with customers, aiming to empower women through financial opportunities and personalized interactions. The brand targets individuals seeking natural, ethical skincare that avoids parabens, sulfates, phthalates, mineral oil, artificial colorants, and harsh chemicals, and it maintains a cruelty-free stance. A recent development includes a partnership with Mentari, a non-profit focused on empowering survivors of gender-based violence, reflecting the company’s engagement with social impact initiatives. JUARA positions itself within the consumer goods industry as a skincare company that combines traditional Indonesian wellness practices with modern wellness expectations, emphasizing clean formulations and a holistic user experience. } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } } }

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