JULES SMITH

Design ServicesNew York, United States2-10 Employees

JULES SMITH is a design services company focused on contemporary jewelry and related lifestyle pieces. Founded in 2007 by industry veteran Gina Nigrelli-Smith, the brand seeks to balance quality and value by blending urban New York City sensibilities with California’s laid-back aesthetic, and it draws on vintage influences from the 60s to the 80s to inform its collections. The jewelry and accessories are manufactured using brass with 14k plating, colored gemstones, and crystals, resulting in vibrant pieces that span elegant, clean-lined silhouettes and edgier details. The brand targets consumers seeking versatile pieces that are well made and widely accessible, with price points ranging from $50 to $175 and most styles priced under $100. Jules Smith products are distributed through major retailers such as Nordstrom, Bloomingdale’s, Shopbop, Saks, Barneys Warehouse, and Neiman Marcus, as well as directly via julessmithdesigns.com, reflecting a strategy that prioritizes broad availability. The company operates from New York and California, highlighting its dual-market roots while maintaining a presence in the fashion-forward jewelry segment.

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