Strong Brand Portfolio Just Born owns iconic, consumer-loved brands such as PEEPS®, MIKE AND IKE®, HOT TAMALES®, and GOLDENBERG’S® PEANUT CHEWS®, providing multiple entry points for product expansion and cross-promotional marketing opportunities within the confectionery market and seasonal segments.

Growing Revenue Base With annual revenues ranging between $250 million and $500 million, Just Born presents a substantial sales volume, indicating a proven market presence and the potential for increased distribution partnerships and retail placements.

Recent Product Launches The launch of new holiday collections and innovative products like the PEEPS DELIGHTS™ suggests an openness to product diversification, making it a strategic target for collaborations on seasonal limited editions or new flavor lines to boost sales.

Digital Marketing Engagement Having initiated its first digital advertising campaign in 2016, Just Born is actively expanding its online presence, offering opportunities to develop targeted digital campaigns and e-commerce collaborations to access younger demographics and boost online sales.

Leadership Expansion Recent hires such as a new Head of Sales and Chief Growth Officer indicate a focus on organizational growth and sales strategy, providing an opportunity for sales teams to align with their strategic initiatives and contribute to expanding their market reach.