Strong Brand Legacy With a history dating back to 1923 and iconic brands like PEEPS, MIKE AND IKE, and HOT TAMALES, Just Born has a well-established presence in the confectionery market, offering opportunities for expanding distribution and seasonal promotions.

Innovative Product Lines Recent launches such as the PEEPS DELIGHTS collection and the 2025 Holiday lineup demonstrate a focus on product innovation and seasonal appeal, opening avenues for collaborations and limited-edition marketing strategies.

Digital Engagement Efforts The company's targeted digital advertising campaigns and new product introductions for younger consumers suggest an openness to digital marketing partnerships and e-commerce growth opportunities.

Leadership Expansion Recent executive appointments, including a new chief growth officer and co-CEO leadership, indicate strategic growth plans that could benefit from tailored sales pitches focusing on scaling distribution and retail partnerships.

Community and Sustainability Focus Just Born's commitment to building stronger communities and taking care of the planet aligns well with partners specializing in sustainable packaging and corporate social responsibility initiatives, presenting additional sales collaboration prospects.