Strong Brand Portfolio Just Born, Inc. boasts a popular portfolio of iconic candy brands such as PEEPS, MIKE AND IKE, HOT TAMALES, and GOLDENBERG'S PEANUT CHEWS, providing multiple opportunities to upsell seasonal, holiday, and limited-edition product lines to retail partners.

Growing Market Presence Recent product launches like the PEEPS DELIGHTS collection and holiday seasonal lines indicate opportunities to expand distribution channels and innovate with new flavor and packaging formats to attract both retail and online sales channels.

Digital Engagement Expansion Since launching its first digital advertising campaign in 2016, Just Born has shown a focus on reaching younger consumers through online platforms, suggesting potential for increased digital marketing collaborations and e-commerce partnerships.

Leadership and Growth Focus Strategic hires such as a chief growth officer and recent sales leadership appointments reflect a focus on expanding sales channels and entering new markets, offering avenues for sales development teams to introduce new distribution or promotional initiatives.

Financial Stability With revenue estimated between $250M and $500M, Just Born demonstrates a solid financial base suitable for developing customized product collaborations, co-branding opportunities, or retail partnership programs to leverage their market position.