Premium Product Offering Kaoud Oriental Rugs specializes in high-quality, durable Oriental and Persian rugs, including antique pieces, which positions them as a premium supplier for customers seeking luxury home decor and interior design solutions.

Loyalty and Guarantees With the company’s unique Lifetime Trade-In Guarantee, there is a strong opportunity to promote customer loyalty programs and upselling of rug maintenance or enhancements.

Local Market Presence While recent store closures indicate market shifts, maintaining and expanding the showroom experience in West Hartford could optimize local engagement and attract high-end interior designers or affluent homeowners.

Online and Tech Resources Kaoud's use of modern web technologies and SEO tools points to a robust online presence that can be leveraged to target affluent online shoppers, with potential for expanding digital marketing campaigns to increase sales.

Expansion Opportunities Given the company’s direct import model from weaving capitals, there is scope to explore nationwide or regional expansion through partnerships with interior designers, luxury retailers, or online marketplaces to reach more potential clients.