Unique Handmade Offerings Karenna Maraj Jewelry's focus on handcrafted, custom jewelry provides a niche market for personalized luxury accessories, opening opportunities to target upscale customers and those seeking one-of-a-kind pieces for special occasions.

Local Artisanal Appeal With all jewelry produced by local artisans in the Greater Boston area, there is potential to emphasize regional craftsmanship in marketing efforts, attracting customers interested in supporting local businesses and sustainable practices.

Wholesale Expansion The company's wholesale model suggests opportunities to establish partnerships with boutique stores and upscale retailers, expanding distribution channels beyond direct retail and boosting sales volume.

Digital Marketing Leverage Utilizing platforms like Facebook and integrating technologies such as Google Fonts API indicates an active digital presence, which can be further expanded through targeted social media campaigns to reach niche luxury jewelry consumers.

Market Differentiation Compared to industry giants like Tiffany & Co. and Pandora, Karenna Maraj Jewelry can position itself as an exclusive, artisanal alternative, appealing to customers seeking bespoke jewelry experiences and personalized service.