Small Firm Advantage Kares Construction Co is a small public relations firm focused on the Michigan market with a tight team size (2-10 employees). This presents an opportunity to offer scalable, cost-effective PR and digital marketing solutions tailored for small agencies seeking measurable impact.

Tech Stack Leverage Current technology usage includes Microsoft Azure DNS and Microsoft 365. Propose value-addings such as cloud-based collaboration enhancements, cybersecurity hygiene, and productivity tools that integrate with their existing Microsoft environment to improve efficiency and client delivery.

Growth Enablement Despite being under $1M in revenue, there is potential to support growth through integrated PR campaigns, media outreach programs, and digital PR automation that can scale as they win more clients in Michigan and nearby markets.

Competitive Benchmarking Competitors listed are large, multi-location builders with substantial revenue. Position Kares as a nimble, local partner with personalized service, while offering scalable solutions that can grow with them as they pursue larger projects or joint ventures.

Expansion Readiness Potential cross-sell opportunities with related construction firms or suppliers in the region, plus proposal support and branding for construction-related PR trials, to help them win more bids and expand client portfolios.