Digital Expansion Kashou Carpets could boost sales by expanding online presence and modernizing the e-commerce experience. With current tech stack limited to Microsoft 365 and GoDaddy, there is an opportunity to adopt a dedicated e-commerce platform, enhance product catalogs, enable online ordering, and run targeted digital campaigns to reach new rug buyers and cross-sell home decor.

Local B2B Growth Target local B2B opportunities by offering bulk rug sourcing, installation, and maintenance to interior designers, property managers, hotels, and contractors in the Milwaukee area. Create trade pricing, reliable fulfillment, and a channel for repeat commercial orders to stabilize revenue.

CRM Retention Leverage the existing Microsoft 365 footprint to implement a lightweight CRM and email marketing to capture customer data, segment by purchase history, and run loyalty programs. This can improve repeat business and referrals with minimal system overhaul.

Ops Efficiency Improve operations by integrating inventory, POS, and supplier data to reduce stockouts and improve margins. Consider a website and hosting refresh or optimization to support growth, plus analytics to forecast demand and guide merchandising decisions.

Services Sustainability Add revenue streams through services such as rug cleaning, repair, installation, and custom rug design. Emphasize sustainable materials and ethical sourcing to attract eco-conscious buyers. These services can differentiate Kashou from larger retailers and boost average order value.