European Leader As the largest garden furniture supplier in Europe with a multi-decade family legacy and a robust catalog of over 500 sets, there are substantial cross-border sales opportunities across the Netherlands, Germany, and Belgium through the existing online stores and two Experience Stores.

Strong Logistics With a dedicated distribution center in Almelo and stock-efficient operations, there is potential to offer reliable shipping, bulk orders, and lead-time guarantees to retailers or hospitality businesses seeking fast replenishment.

Multi-Channel Presence across two Experience Stores and three online markets suggests opportunities to strengthen B2B partnerships, co-branding with outdoor living retailers, and becoming a preferred supplier for garden centers and landscaping installers.

Brand & Experience A focus on customer experience and professional advisory services, plus modern workplace culture, positions Kees Smit to market premium, design-forward outdoor furniture to higher-margin segments and hospitality venues such as hotels and resort properties.

Tech Enablement Existing tech stack including SAP, Zendesk, and analytics tools indicates capacity to leverage data-driven sales, personalized customer journeys, and bulk order automation to accelerate repeat business and enterprise-level deals.