Leading market position Kees Smit Garden Furniture is the largest garden furniture supplier in Europe with a family-backed legacy and extensive product range, presenting a strong platform for cross-selling premium outdoor living solutions across multiple channels (two Experience Stores, three online stores).

Omnichannel reach With physical Experience Stores in Amersfoort and Almelo plus online storefronts in the Netherlands, Germany, and Belgium, there are multiple touchpoints to engage B2C and B2B prospects, enabling tailored promotions and showroom-to-web shopping journeys.

Stock reliability A dedicated distribution center in Almelo supports consistent in-stock availability, which can be leveraged to upsell in-demand sets, launch limited-time bundles, and reduce churn by guaranteeing delivery timelines for seasonal outdoor furniture.

Tech and analytics Current tech stack includes Magento, Google Analytics, and digital marketing tools, offering opportunities to optimize personalized product recommendations, retargeting across markets, and enhanced lead capture for outdoor living solutions.

Growth opportunities With revenue in the low-to-mid multi-million range and a sizable employee base, there is potential to expand private-label collaborations, seasonal bundles, and installation or maintenance services, tapping into adjacent garden product categories and regional market expansion.