Established Legacy As the world's oldest family-owned Harley-Davidson dealership since 1910, Kegel Harley-Davidson has a deep-rooted brand presence and loyal customer base, providing opportunities for targeted marketing and long-term customer engagement.

Diverse Offerings With a broad range of services including new and used motorcycle sales, rentals, riding academy, dining, and full service department, there are multiple touchpoints to upsell and cross-sell to existing customers.

Strong Community Recognition Receiving awards such as the Rock River H.O.G. Dedicated Rider signifies active involvement in the Harley-Davidson enthusiast community, which can be leveraged for targeted loyalty programs and exclusive events.

Revenue Potential Operating with an estimated revenue between 10 and 25 million dollars and a relatively small team, there are significant opportunities to expand service offerings, premium accessories, and merchandise to boost revenue streams.

Digital Engagement Utilizing a tech stack including social media pixels and analytics tools indicates an active digital presence, providing avenues for digital marketing campaigns, personalized promotions, and online sales strategies to attract new customers.