Longstanding Heritage As the world's oldest family-owned Harley-Davidson dealership operating since 1910, Kegel Harley-Davidson has a rich legacy that can be leveraged to build trust and loyalty with customers seeking tradition and reliability.

Diverse Offerings With a broad range of services including new and used motorcycle sales, rentals, riding academy, a diner, and service department, there are multiple cross-selling opportunities to increase customer engagement and revenue.

Community Recognition Recent awards such as the Rock River H.O.G. Dedicated Rider recognition highlight strong community engagement, opening avenues for targeted marketing campaigns aimed at loyal local riders.

Digital Presence Utilizing platforms like Facebook and advanced tracking tools provides opportunities to enhance digital marketing strategies, attract new customers, and retarget existing clients with personalized offers.

Growth Potential With revenues estimated between $10 million and $25 million and a relatively small team, there is room to expand marketing efforts and increase sales, especially by capitalizing on brand heritage and comprehensive service offerings.