Comprehensive Print Solutions Keiger Graphic Communications offers a full spectrum of printing services including offset and digital printing, fulfillment, and variable marketing campaigns, positioning them as a one-stop shop for clients seeking seamless print project management and integrated marketing support.
Growing Acquisition Presence The recent $2 million acquisition by Investors Title Company indicates strategic investment interest, suggesting opportunities for cross-selling customized print, marketing, and distribution services to new corporate clients involved in real estate and insurance sectors.
Target Smaller Businesses With a revenue range of up to $10 million and a dedicated team of fewer than 50 employees, Keiger targets small to medium-sized enterprises. Sales efforts could focus on emphasizing personalized service and comprehensive print management to appeal to this niche.
Digital and Data Capabilities Utilizing tools like Google Analytics, YouTube, and engagement with social media indicates a forward-thinking approach; leveraging these digital assets can help identify prospects interested in digital marketing, direct mail campaigns, and data-driven print solutions.
Industry Niche Potential Operating within the competitive printing services industry alongside larger firms, Keiger can be positioned as a local, customer-focused alternative, with sales strategies emphasizing quality, reliability, and personalized project management to attract regional businesses seeking trustworthy partners.