Affordable International Calling KeKu's core service of providing low-cost, reliable international calling solutions presents opportunity for partnerships with telecom providers and mobile virtual network operators seeking to enhance their global calling offerings.

Mobile App Engagement With an easy-to-use app supporting call recording, SMS, and international connectivity, there is potential to upsell premium features or integrations to mobile carriers and VoIP service providers targeting international users.

Tech Stack Compatibility Utilizing modern technologies such as React, Google services, and Sentry, KeKu could extend its platform with API integrations, attracting businesses looking for scalable, cloud-based communication solutions.

Market Positioning Operating in a competitive segment with companies like Slack and Mattermost, KeKu can position itself as a specialized, cost-effective communication tool for individual users and small businesses emphasizing affordability.

Growth Potential With revenue between 1M and 10M and a lean team, there is scope to expand marketing efforts and develop additional features, appealing to international travelers, expatriates, and global freelancers seeking affordable communication options.