Audience Focus Twist is an audience-led marketing communications agency with a specialty in PR and social campaigns for leisure and hospitality brands, offering brand strategy, content creation and web development. This presents a sales opportunity to offer tailored, audience_insight driven campaigns and integrated services to hospitality clients seeking higher engagement and measurable ROI.

Regional Presence Based in Newcastle upon Tyne with a tight-knit team, Twist can be positioned as a local partner for regional leisure and hospitality brands looking for nimble, hands_on service with a differentiated creative approach. This supports targeted outreach to UK mid_market operators seeking personalized agency support.

Creative Differentiation Twist emphasizes provocative, intriguing campaigns that earn share of voice and ROI by challenging conventional marketing. This creates upsell potential with brands needing standout campaigns, social activations, and content that drives talkability beyond standard PR.

Leadership & Expertise Led by Chrissie Plunkett, a seasoned marketing professional with sport, tourism and luxury experience, Twist has credibility to pitch to mid_to_large leisure and hospitality brands seeking strategic guidance and high_visibility campaigns, enabling co marketing and partnership opportunities.

Digital Toolkit Tech stack includes Shopify, Google Analytics, SEO tools and web/UX elements, enabling cross_sell opportunities for ecommerce-leaning hospitality brands, influencer or content commerce initiatives, and enhanced measurement to demonstrate impact to clients.