Strategic Growth Capitalize on Kelly Spicers’ ongoing expansion through acquisitions such as Creative Packaging Group and Keldon; position as a partner for scaling packaging and facilities solutions to support their growth trajectory and cross-sell across their updated product lines.

Integrated Solutions Leverage their diverse portfolio in paper, packaging, facilities solutions, and wide format; propose bundled solutions combining substrates, finishing tools, and application windows graphics to deepen wallet share with existing customers while entering adjacent customer segments.

Online Experience Target digital-native buyers and facilities teams highlighted by their online facilities solutions platform launch; offer e-commerce enabled ordering, custom catalogs, and self-serve design tools to accelerate procurement and improve repeat purchasing.

Regional Footprint With 8 regional locations and broad Western U.S. coverage, pursue multi-site accounts and centralized procurement opportunities; emphasize reliable same-day and next-day service to win time-critical print, packaging, and facilities projects.

Private Partnerships As a CNGI member with deep supplier relationships, present value through preferred pricing, exclusive substrates, and co-branded campaigns; propose joint marketing and supply chain efficiency programs to drive loyalty and reduce cost per unit for customers.