Mid-market reach KennedyC is a Madison-based full-service agency with a client base that includes local and national reach. This suggests sales opportunities around scalable marketing programs that suit mid-sized advertisers seeking integrated creative, media buying, and website management.

Full-service depth With in-house creative, media buying, and website design management, KennedyC can package comprehensive marketing solutions. This presents opportunities to upsell bundled services such as cross-channel campaigns, performance analytics, and ongoing digital optimization for existing clients.

Tech stack leverage Utilizes tools like Looker, Sprout Social, Facebook Pixel, and PWA capabilities. Sales touchpoints can emphasize data-driven reporting, social media automation, and progressive web app enhancements to improve attribution, engagement, and conversion tracking for clients.

Growth-ready revenue Revenue range of 25M to 50M indicates a sizable agency with capacity for larger campaigns. This suggests opportunities to pursue strategic partnerships, expanded media buys, and enterprise-grade website/design projects for national brands expanding their marketing spend.

Local-to-national model Based in Wisconsin but serving national clients, KennedyC can be a gateway for regional brands scaling to nationwide campaigns. Approach potential clients who need consistent branding and omnichannel execution while maintaining cost efficiency.