Mid-market scale KennedyC operates with 11-50 employees and revenue in the 25-50M range, indicating mid-market agency scale. This suggests sales opportunities in mid-sized brands that require full-service advertising, including in-house creative, media buying, and website management.

Integrated tech stack The company uses a broad B2B-friendly tech stack (Google Ads, Looker, Salesforce, WordPress, Sprout Social, Adobe Creative Suite, Twilio) which presents opportunities to upsell advanced analytics, marketing automation, CRM integrations, and omnichannel campaign measurement services.

Local to national reach With capacity to serve clients locally or nationally from Madison, WI, KennedyC can target regional leaders expanding regionally or national brands seeking localized advertising strategies, offering scalable creative, media, and website solutions.

Full-service offering Capabilities span creative, media buying, and website design/management, enabling bundled service proposals for clients wanting one-vendor efficiency, cross-channel campaigns, and cohesive brand experiences.

Financial potential Reported revenue of $25M-$50M positions KennedyC as a sizeable agency with room to grow; sales conversations can emphasize larger retained engagements, expanded media spend, and longer-term performance marketing retainers.