Merger with expanded reach Troutman Pepper Locke, formed from the merger of Troutman Pepper and Locke Lord, offers clients greater resources, enhanced practices, and expanded geographical reach. This expansion opens up opportunities for cross-selling services across diverse practice areas and regions.

Top talent acquisitions Troutman Pepper Locke has recently hired top talent like Marisa Young, Mittman, Casey Bell, Jennifer Shea Knox, and Lawrence J. Cameron. Leveraging the expertise and networks of these new partners can lead to increased referrals, new client introductions, and the ability to tap into their client base for potential sales opportunities.

CX-cellence Award winner Having won the Client Savvy 2025 CX-cellence Award for the Horizons Legal Operations Summit, Troutman Pepper Locke showcases its commitment to innovation and bold client experiences. This accolade can be leveraged to attract new clients who value firms that prioritize client satisfaction and innovative solutions.

Sustainability focus Troutman Pepper Locke's sustainability focus, as evidenced by Jennifer Shea Knox's appointment as director of information governance advisory services, can be a unique selling point. Highlighting the firm's commitment to information governance and environmentally friendly practices can attract clients with sustainability initiatives that align with the firm's values.

Strategic technology stack With a tech stack including Amazon Web Services, Cloudflare CDN, and other modern tools, Troutman Pepper Locke demonstrates a commitment to technological innovation. This positions the firm as a technologically advanced partner for clients seeking legal services that incorporate cutting-edge technology solutions.