Acquisition synergies Cherry Bekaert acquired Kerr Consulting, expanding Sage and ERP capabilities. This integration opens cross-sell opportunities to Kerr’s 50-200 employees across SMBs and potential access to Kerr’s established Sage and cloud benchmarks, enabling joint go-to-market with expanded service offerings.

Sage practice expansion Kerr Consulting’s strength in Sage products (X3, Intacct, 300, 100, CRM) and recognition as a Platinum Club winner positions the combined firm to win Sage-based implementations, upgrades, and managed services for existing Sage users seeking end-to-end administration and cloud solutions.

Cloud and workflow focus Offerings include Office 365, Azure, ERP, CRM, document and workflow management, OCR and e-commerce. This supports selling integrated cloud migrations, automation, and digital transformation services to SMBs and mid-market clients seeking streamlined operations.

Regional reach With offices across major U.S. markets and international reach in over 20 countries, there are ample touchpoints for cross-regional campaigns, vertical targeting, and industry-specific deployments, especially in manufacturing, distribution, and finance.

Financial upside Estimated revenue in the range of tens of millions positions the combined entity for scalable managed services, recurring ARR from ERP and cloud subscriptions, and upsell to larger enterprise deployments as the Sage practice grows post acquisition.