Low cost focus Leverage Kerry Wilson Insurance’s emphasis on affordable auto coverage including rates as low as $18 per month and motorcycle insurance at $80 per year to upsell bundled policy packages that combine auto, motorcycle, homeowners, and RV coverage for loyal customers.

Geographic target Target customers in Alabama with tailored regional campaigns focusing on the listed cities and surrounding areas to maximize penetration in underrepresented markets and convert local searches into new business.

SR-22 niche Position to partner with driving schools, DMV-related outreach, and high-risk driver networks to grow SR-22 issued policies, offering quick-turn solutions for clients requiring SR-22 filings.

Digital engagement Capitalize on the existing tech stack and digital presence by offering online quote tools, streamlined payment options, and educational content to improve lead capture from search, social, and video channels.

Growth opportunities Explore opportunities to scale through cross-sell to homeowners and RV/motorhome customers and consider partnerships with local contractors for liability products, aligning with the current portfolio and regional demand.