Insights

Small wholesale focus Target opportunities with a lean operation profile (2-10 employees) in the wholesale building materials space, emphasizing value pricing, local delivery, and easy-to-use procurement workflows that suit a compact team.

Competitive landscape Position Kerton Lumber Co within the True Value ecosystem and neighboring hardware/ lumber players; identify potential partnerships or exclusive supplier deals that can boost product assortment and margins for a small regional distributor.

Technology adoption Leverage their tech stack indicators (WordPress site, tracking, time attendance, and Linux-based infrastructure) to propose integrated, scalable digital solutions such as e-commerce enablement, CRM, and analytics that streamline sales, inventory, and customer engagement.

Growth signals Despite a modest revenue band, align with expansion opportunities by offering scalable hardware, coatings, and value-added services (e.g., finish supplies from Yenkin-Majestic) that support growth without a heavy capital outlay.

Market positioning Capitalize on regional demand in Michigan by tailoring local marketing and delivery services, tapping into True Value network synergies, and offering targeted promotions to independent DIYers and small-units pro contractors to win repeat business.

Kerton Lumber Co Tech Stack

Kerton Lumber Co uses 8 technology products and services including TrackJS, Adobe, Underscore.js, and more. Explore Kerton Lumber Co's tech stack below.

  • TrackJS
    Analytics
  • Adobe
    Audio, Video, Graphics
  • Underscore.js
    Javascript Libraries
  • Microsoft Office
    Office Suites
  • PayPal
    Payment Processing
  • Smartsheet
    Project Management
  • YouTube
    Video Players
  • Adobe Creative Suite
    Visualisation Software

Media & News

Kerton Lumber Co's Email Address Formats

Kerton Lumber Co uses at least 1 format(s):
Kerton Lumber Co Email FormatsExamplePercentage
First.Last@truevalue.comJohn.Doe@truevalue.com
89%
FLast@truevalue.comJDoe@truevalue.com
7%
F.Last@truevalue.comJ.Doe@truevalue.com
3%
Last@truevalue.comDoe@truevalue.com
1%

Frequently Asked Questions

What is Kerton Lumber Co's official website and social media links?

Minus sign iconPlus sign icon
Kerton Lumber Co's official website is truevalue.com and has social profiles on LinkedIn.

How much revenue does Kerton Lumber Co generate?

Minus sign iconPlus sign icon
As of July 2026, Kerton Lumber Co's annual revenue is estimated to be $1M - $10M.

What is Kerton Lumber Co's NAICS code?

Minus sign iconPlus sign icon
Kerton Lumber Co's NAICS code is 4233 - Lumber and Other Construction Materials Merchant Wholesalers.

How many employees does Kerton Lumber Co have currently?

Minus sign iconPlus sign icon
As of July 2026, Kerton Lumber Co has approximately 5 employees across 1 continents, including North America. Key team members include Vice President And Corporate Treasurer: B. W.President: J. M.President: K. B.. Explore Kerton Lumber Co's employee directory with LeadIQ.

What industry does Kerton Lumber Co belong to?

Minus sign iconPlus sign icon
Kerton Lumber Co operates in the Wholesale Building Materials industry.

What technology does Kerton Lumber Co use?

Minus sign iconPlus sign icon
Kerton Lumber Co's tech stack includes TrackJSAdobeUnderscore.jsMicrosoft OfficePayPalSmartsheetYouTubeAdobe Creative Suite.

What is Kerton Lumber Co's email format?

Minus sign iconPlus sign icon
Kerton Lumber Co's email format typically follows the pattern of First.Last@truevalue.com. Find more Kerton Lumber Co email formats with LeadIQ.

When was Kerton Lumber Co founded?

Minus sign iconPlus sign icon
Kerton Lumber Co was founded in 1949.
Kerton Lumber Co logo

Kerton Lumber Co

Wholesale Building MaterialsMichigan, United States2-10 Employees

Kerton Lumber Co is a wholesale supplier of building materials based in Holly, Michigan. Located at 1122 North Saginaw Street, the company operates within the construction and home improvement sector, providing materials to professional trades and other customers in need of bulk or wholesale quantities. With a small local footprint, it appears to focus on serving nearby builders and contractors, supporting their projects with access to essential materials. The company’s sparse public profile emphasizes its location and domain without detailing product lines, but its affiliation with the broader True Value network suggests participation in regional distribution and supply of hardware and related building products.

While explicit founding dates are not provided, the business is situated in a market where larger regional distributors compete across a range of wholesale building materials. The surrounding news landscape references True Value’s broader corporate activity, indicating a context in which independent hardware and building materials suppliers may operate within a network that includes larger brands and corporate developments. The information indicates a modestly sized operation focused on local distribution within Michigan.

Section iconCompany Overview

NAICS Code
4233 - Lumber and Other Construction Materials Merchant Wholesalers
Founded
1949
Employees
2-10

Section iconFunding & Financials

  • $1M - $10M

    Kerton Lumber Co's revenue is estimated to be in the range of $1M - $10M

Section iconFunding & Financials

  • $1M - $10M

    Kerton Lumber Co's revenue is estimated to be in the range of $1M - $10M

Ready to create more pipeline?

Get a demo and discover why thousands of SDR and Sales teams trust
LeadIQ to help them build pipeline confidently.

© LeadIQ, Inc. All rights reserved.