Kitchen Design Value Leverage Kessenich's long-standing capability in designing and outfitting commercial kitchens to target mid-size restaurants, schools, and healthcare facilities that are updating or expanding facilities, offering end-to-end equipment, layout, workflow, and installation services.

Showroom Advantage Promote the 10,000-square-foot public showroom as a key touchpoint for decision makers in Madison-area hospitality and institutions, enabling in-person product trials, demonstrations, and upsell of appliances, small wares, furniture, and sustainability-focused products.

Sustainability Push Highlight S.O.S. Fund and green product offerings as differentiators to engage customers prioritizing cost-saving, community impact, and environmentally friendly janitorial and disposables solutions, creating cross-sell opportunities with green cleaning chemicals and paper products.

Community & Growth Capitalize on recent leadership appointment and local impact initiatives to target restaurateurs and furloughed workers in Madison with bundled packages that combine equipment, maintenance, and charitable branding opportunities, aligning with local market recovery efforts.

Mid-Market Fit Position Kessenich's as a scalable supplier for mid-sized operators (restaurants, schools, corporations) with revenue in the multi-million range, offering proactive service, installation, and ongoing support to drive repeat business and larger project opportunities.