Market Position Target seafood distributors and retailers serving the Pacific Northwest and beyond, leveraging Keyport Foods’ focus on frozen chef-crafted entrees and packaged seafood meals to expand B2B partnerships and private label opportunities.

Expansion Potential Capitalize on growth signals from leadership changes and past hires in sales and marketing to approach key retail chains, food service distributors, and restaurant groups for larger SKU introductions and co-branded offerings.

Trade Show Momentum Engage attendees and partners met at Seafood Expo North America with post-event follow-ups and pilot programs, offering tastings and limited-time promotions to convert interest into wholesale agreements.

Product Line Leverage Position Wild Choice frozen seafood entrees as a scalable SKU set for retailers seeking convenient entrées, while proposing additional frozen seafood dinners or ready-to-cook options tailored to regional tastes.

Regional Footprint Highlight current Seattle–Edmonds presence to win local and nearby national accounts prioritizing fresh/frozen seafood with regional supply reliability, cold-chain logistics, and transparent sourcing.