Recent Expansions Khoros recently launched Aurora, providing powerful tools and features to enterprises, streamlining brand-owned digital channel management. This innovation presents an opportunity for Khoros to target businesses looking to enhance their customer engagement strategies through advanced tools.

Competitive Positioning Khoros has been recognized multiple times as a Market Leader in customer engagement software. Leveraging this reputation can help Khoros sales team position the company as a top choice for brands seeking cutting-edge solutions and industry leadership.

Technology Usage With a tech stack including advanced tools like Avalara, Qualys, and Discord, Khoros showcases a commitment to leveraging top-tier technologies. This can appeal to tech-savvy companies seeking partners with a robust and innovative technological ecosystem.

Key Personnel Change Nugent recently left Khoros as CMO. This presents an opportunity for the sales team to explore collaborations with the new CMO, potentially tapping into fresh perspectives and strategies to target new customer segments or industries.

Market Trends Alignment Khoros launched an industry-changing version of the Khoros Communities solution. Sales teams can leverage this trend to engage with companies looking to stay ahead by adopting innovative community engagement approaches, presenting Khoros as a forward-thinking partner.