Recent Partnerships KINESSO has recently integrated with Vudoo Pty, resulting in the launch of a new commerce media solution. Leveraging this partnership and the innovative solution, there is a potential for cross-selling opportunities with existing and new clients looking to enhance their e-commerce strategies.

Leadership Expansion With key personnel promotions and new hires like Christy MacLeod and Diana Erskine, KINESSO is strengthening its leadership team. This signals growth potential and opens doors for sales engagements to offer tailored data and technology solutions to clients under their guidance.

Award Recognition KINESSO's recognition at The Drum Awards for Search showcases their expertise in SEO for B2B categories. This achievement can be leveraged by the sales team to demonstrate their ability to deliver results, potentially attracting new clients seeking similar performance marketing services.

Merger Impact Following the merger with Reprise, KINESSO has expanded its capabilities within IPG Mediabrands. This consolidation of expertise provides a broader range of services to offer clients, presenting opportunities for the sales team to position themselves as a one-stop-shop for integrated performance marketing solutions.

Technology Innovation The launch of the 'Experimentation Lab' by KINESSO demonstrates their commitment to developing cutting-edge solutions. This technological advancement can be highlighted in sales pitches to showcase the agency's forward-thinking approach, potentially attracting clients interested in adopting innovative marketing strategies.