Strategic Partnerships IRIS.TV has recently formed partnerships with key players in the industry such as Blue Ant Media, Sounder, GroupM, WPP, and Integral Ad Science. Leveraging these partnerships and offering collaborative solutions can open doors to new sales opportunities with their extended networks.

Enhanced Technology Integration By utilizing a tech stack including Chartbeat, Amazon CloudFront, and yepnope.js, IRIS.TV demonstrates a commitment to cutting-edge technology. Highlighting these integrations in value propositions can appeal to tech-forward clients seeking innovative advertising solutions.

Top Talent Recruitment Bringing onboard seasoned professionals like Rohan Castelino as CMO and Jim Heinzen as VP of Finance and Operations showcases IRIS.TV's dedication to assembling a high-caliber team. Highlighting the expertise of key personnel in sales pitches can instill confidence in potential clients.

Data-Driven Solutions As the only data platform built for video, IRIS.TV offers advanced video-level data connectivity for contextual and brand-suitability planning. Positioning their data-driven solutions as essential tools for optimizing advertising outcomes can resonate with clients looking to improve targeting and measurement strategies.

Competitive Landscape Assessment Comparing IRIS.TV's unique offerings with similar companies like Simulmedia, Brightline, and Amobee can help identify competitive advantages. Tailoring sales pitches to emphasize what sets IRIS.TV apart in terms of revenue, funding, and employee size can attract clients seeking innovative and promising partners.