Video Context Leader IRIS.TV is positioned as the only data platform built for video, delivering video level data connectivity for both connected TV and online video. This enables strong contextual targeting, brand safety, and measurement across streaming environments, creating opportunities to upsell advertisers who need cookie free, scalable video targeting and rich cross platform activation through IRIS signals and the IRIS_ID.

Strategic Partnerships A growing set of partnerships with Seedtag, Index Exchange, Acxiom, Innovid, Tubi, and USIM demonstrates momentum and creates cross selling opportunities. These collaborations enable joint offerings that combine context signals with DSP and SSP reach and enhanced measurement, helping brands expand audience scale and improve campaign visibility across the TV ecosystem.

Identity and Measurement IRIS_ID and Neuro Contextual capabilities provide a differentiated value proposition for brands seeking advanced measurement and context alignment across streaming video. This can be positioned as a premium package for advertisers aiming to validate impact, optimize creative by content category such as emotion or theme, and scale contextual buying beyond traditional cookie based methods.

Viant Ecosystem As a unit of Viant Technology, IRIS.TV can leverage Viant's TV ecosystem to reach more streaming inventory and cross sell data enabled solutions to Viant clients and partners, including Tubi powered campaigns, increasing penetration in the connected TV space.

Mid Market Growth With revenue in the 10 to 25 million range and a lean team of 11 to 50 employees, IRIS.TV has a path to scale by targeting mid market brands and digital agencies focused on streaming and video advertising. Priority verticals include outdoor lifestyle and other contexts where content relevance, brand safety, and measurement are critical, offering a scalable data marketplace and measurement platform that complements existing DSPs and SSPs.