Strategic Partnerships IRIS.TV has recently established key partnerships with industry leaders such as Blue Ant Media, Sounder, GroupM, and WPP, signaling opportunities for collaboration and integrated solutions within their networks.

Tech Integration With a robust tech stack including Google Analytics, Amazon Web Services, and Facebook among others, IRIS.TV's compatibility with various platforms creates potential for tech-focused sales targeting these integrations.

Talent Expansion Recent appointments of executive personnel like the CMO and VP of Finance and Operations show growth initiatives within IRIS.TV, presenting opportunities for tailored solutions and services to support their evolving team structure.

Revenue Potential IRIS.TV's revenue in the $0-10M range, coupled with significant funding of $18M, positions them as a financially stable company ready for scalable investments and solutions, appealing to sales strategies targeting growth-oriented firms.

Market Presence Being a data platform built for video, IRIS.TV holds a unique position in the market, specifically targeting video-level contextual and brand-suitability planning. This specificity opens avenues for niche sales propositions catering to video-focused clients.