Insights

Seasonal Workforce Expansion Kings Dominion consistently increases its seasonal staffing levels, hiring thousands of temporary employees for various events and peak seasons. This indicates opportunities for workforce management solutions, staffing platforms, and temporary labor management tools.

Event Engagement Potential The park hosts large-scale seasonal events like Halloween Haunt and Winterfest, showcasing a need for specialized event technology, event promotion platforms, and temporary event security and logistics services. Despite some event cancelations, the overall pattern suggests ongoing event-driven partnerships.

Technology Adoption Kings Dominion utilizes a range of technologies including digital marketing, ticketing, and operations systems, highlighting openness to innovative entertainment solutions, ticketing platforms, and customer engagement tools to enhance guest experiences.

Expansion and New Offerings The launch of attractions like Rapterra shows an emphasis on new ride development and attraction upgrades, creating opportunities for design, manufacturing, and attraction technology providers to collaborate on future park expansions.

Market Positioning As part of Six Flags, North America’s largest regional amusement operator, Kings Dominion represents a significant customer segment with a broad demographic, which can be targeted for marketing solutions, loyalty programs, and guest experience enhancements tailored to large theme parks.

Kings Dominion Tech Stack

Kings Dominion uses 8 technology products and services including Taboola, Snowplow, Bloomreach, and more. Explore Kings Dominion's tech stack below.

  • Taboola
    Advertising
  • Snowplow
    Analytics
  • Bloomreach
    Content Management System
  • Apple iCloud Mail
    Email
  • Ceridian
    Enterprise
  • Attentive
    Personalization
  • Google Analytics
    Web Analytics
  • Nginx
    Web Servers

Kings Dominion's Email Address Formats

Kings Dominion uses at least 1 format(s):
Kings Dominion Email FormatsExamplePercentage
First.Last@kingsdominion.comJohn.Doe@kingsdominion.com
97%
FirstLast@kingsdominion.comJohnDoe@kingsdominion.com
2%
LastFirst@kingsdominion.comDoeJohn@kingsdominion.com
1%

Frequently Asked Questions

Where is Kings Dominion's headquarters located?

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Kings Dominion's main headquarters is located at 16000 Theme Park Way, Doswell, Virginia 23047, US. The company has employees across 4 continents, including North AmericaAsiaSouth America.

What is Kings Dominion's official website and social media links?

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Kings Dominion's official website is kingsdominion.com and has social profiles on LinkedIn.

What is Kings Dominion's NAICS code?

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Kings Dominion's NAICS code is 71 - Arts, Entertainment, and Recreation.

How many employees does Kings Dominion have currently?

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As of October 2025, Kings Dominion has approximately 1K employees across 4 continents, including North AmericaAsiaSouth America. Key team members include Design/Fabricatio/ Problem Solving: A. D.Human Resources Director: A. A.Director Of Safety, Security And Admissions: C. M.. Explore Kings Dominion's employee directory with LeadIQ.

What industry does Kings Dominion belong to?

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Kings Dominion operates in the Entertainment Providers industry.

What technology does Kings Dominion use?

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Kings Dominion's tech stack includes TaboolaSnowplowBloomreachApple iCloud MailCeridianAttentiveGoogle AnalyticsNginx.

What is Kings Dominion's email format?

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Kings Dominion's email format typically follows the pattern of First.Last@kingsdominion.com. Find more Kings Dominion email formats with LeadIQ.

When was Kings Dominion founded?

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Kings Dominion was founded in 1975.
Kings Dominion

Kings Dominion

Entertainment ProvidersUnited States1001-5000 Employees

Kings Dominion is Virginia's ultimate destination for family fun, smiles and excitement! With 400 acres packed with more than 60 rides, shows and attractions, there is something for everyone.

Thrill-seekers will get their adrenaline fix with one of the East Coast’s largest collection of breath-taking roller coasters – 13 in all. Families will delight in the zany rides, shows and activities at Planet Snoopy™, featuring Snoopy and the entire Peanuts™ gang and 15+ rides designed for families to experience together!

Soak up the sun in the recently expanded Soak City, our all-inclusive 20-acre water park. Filled with exciting water slides, two wave pools, cabanas and more! Plus, little ones and their families can play together on Splash Island, an interactive splash pad where kids can let their imaginations run wild!  

Kings Dominion is located along Interstate 95 at Exit 98 in Richmond, VA.

Kings Dominion is operated by Six Flags Entertainment Corporation (NYSE: FUN). Six Flags is North America’s largest regional amusement-resort operator with 27 amusement parks, 15 water parks and nine resort properties across 17 states in the U.S., Canada and Mexico. Focused on its purpose of making people happy, Six Flags provides fun, immersive and memorable experiences to millions of guests every year with world-class coasters, themed rides, thrilling water parks, resorts and a portfolio of beloved intellectual property including Looney Tunes®, DC Comics® and PEANUTS®.

Section iconCompany Overview

Headquarters
16000 Theme Park Way, Doswell, Virginia 23047, US
NAICS Code
71 - Arts, Entertainment, and Recreation
Founded
1975
Employees
1001-5000

Section iconFunding & Financials

  • $100M$250M

    Kings Dominion's revenue is estimated to be in the range of $100M$250M

Section iconFunding & Financials

  • $100M$250M

    Kings Dominion's revenue is estimated to be in the range of $100M$250M

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