Insights

Seasonal Workforce Expansion Kings Dominion consistently increases its seasonal staffing levels, hiring over 2,500 employees for peak seasons like spring, summer, and Halloween Haunt. This ongoing demand for temporary workers presents opportunities to offer workforce management solutions, payroll services, or employee engagement platforms tailored for high-turnover environments.

Entertainment Technology Adoption The park utilizes a diverse tech stack including Google Analytics, Snowplow, and Bloomreach, indicating a focus on data-driven marketing and customer experience enhancement. Offering advanced digital engagement tools, predictive analytics, or personalized marketing solutions could resonate with their ongoing digital initiatives.

Event & Experience Marketing Recent events like the Halloween Haunt and the launch of Rapterra showcase the park’s focus on themed seasonal attractions. Providing customized event management platforms, themed experience technologies, or targeted marketing services can support their efforts to enhance visitor engagement and event success.

Market Expansion & Revenue Potential With revenues estimated between 100 million and 250 million dollars and operating within the competitive entertainment sector, Kings Dominion offers growth potential through new partnership opportunities in digital, merchandise, or attraction technology solutions that can help maximize revenue streams.

Customer Data & Personalization The park’s investments in analytics and web technologies suggest a strong interest in personalized marketing and guest experience improvements. Solutions that enhance data collection, customer segmentation, or loyalty programs could help the park deepen guest engagement and increase repeat visits.

Kings Dominion Tech Stack

Kings Dominion uses 8 technology products and services including Taboola, Snowplow, Bloomreach, and more. Explore Kings Dominion's tech stack below.

  • Taboola
    Advertising
  • Snowplow
    Analytics
  • Bloomreach
    Content Management System
  • Apple iCloud Mail
    Email
  • Ceridian
    Enterprise
  • Attentive
    Personalization
  • Google Analytics
    Web Analytics
  • Nginx
    Web Servers

Kings Dominion's Email Address Formats

Kings Dominion uses at least 1 format(s):
Kings Dominion Email FormatsExamplePercentage
First.Last@kingsdominion.comJohn.Doe@kingsdominion.com
97%
FirstLast@kingsdominion.comJohnDoe@kingsdominion.com
2%
LastFirst@kingsdominion.comDoeJohn@kingsdominion.com
1%

Frequently Asked Questions

What is Kings Dominion's official website and social media links?

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Kings Dominion's official website is kingsdominion.com and has social profiles on LinkedIn.

What is Kings Dominion's NAICS code?

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Kings Dominion's NAICS code is 71 - Arts, Entertainment, and Recreation.

How many employees does Kings Dominion have currently?

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As of December 2025, Kings Dominion has approximately 1K employees across 4 continents, including North AmericaAsiaSouth America. Key team members include Design/Fabricatio/ Problem Solving: A. D.Human Resources Director: A. A.Director Of Safety, Security And Admissions: C. M.. Explore Kings Dominion's employee directory with LeadIQ.

What industry does Kings Dominion belong to?

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Kings Dominion operates in the Entertainment Providers industry.

What technology does Kings Dominion use?

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Kings Dominion's tech stack includes TaboolaSnowplowBloomreachApple iCloud MailCeridianAttentiveGoogle AnalyticsNginx.

What is Kings Dominion's email format?

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Kings Dominion's email format typically follows the pattern of First.Last@kingsdominion.com. Find more Kings Dominion email formats with LeadIQ.

When was Kings Dominion founded?

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Kings Dominion was founded in 1975.

Kings Dominion

Entertainment ProvidersVirginia, United States1001-5000 Employees

Kings Dominion is Virginia's ultimate destination for family fun, smiles and excitement! With 400 acres packed with more than 60 rides, shows and attractions, there is something for everyone.

Thrill-seekers will get their adrenaline fix with one of the East Coast’s largest collection of breath-taking roller coasters – 13 in all. Families will delight in the zany rides, shows and activities at Planet Snoopy™, featuring Snoopy and the entire Peanuts™ gang and 15+ rides designed for families to experience together!

Soak up the sun in the recently expanded Soak City, our all-inclusive 20-acre water park. Filled with exciting water slides, two wave pools, cabanas and more! Plus, little ones and their families can play together on Splash Island, an interactive splash pad where kids can let their imaginations run wild!  

Kings Dominion is located along Interstate 95 at Exit 98 in Richmond, VA.

Kings Dominion is operated by Six Flags Entertainment Corporation (NYSE: FUN). Six Flags is North America’s largest regional amusement-resort operator with 27 amusement parks, 15 water parks and nine resort properties across 17 states in the U.S., Canada and Mexico. Focused on its purpose of making people happy, Six Flags provides fun, immersive and memorable experiences to millions of guests every year with world-class coasters, themed rides, thrilling water parks, resorts and a portfolio of beloved intellectual property including Looney Tunes®, DC Comics® and PEANUTS®.

Section iconCompany Overview

NAICS Code
71 - Arts, Entertainment, and Recreation
Founded
1975
Employees
1001-5000

Section iconFunding & Financials

  • $100M$250M

    Kings Dominion's revenue is estimated to be in the range of $100M$250M

Section iconFunding & Financials

  • $100M$250M

    Kings Dominion's revenue is estimated to be in the range of $100M$250M

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