Insights

Market Presence KITEA operates the largest Morocco-focused furniture network with 22 stores under KITEA, 18 KSHOP and 6 KITEA Géant across 17 cities, indicating strong regional reach and potential for cross-store promotions and localized campaigns.

Growth & Expansion International expansion into Africa and the Middle East alongside flagship KITEA Géant concepts creates opportunities to upsell large-format, professional and home furnishing solutions to new markets and enterprise customers.

One‑Stop Offering KITEA Géant elevates the shopping experience with a comprehensive, one-stop-shop for furniture, decor and professional equipment, enabling sales teams to target end-to-end project needs and bundled service packages.

Digital & Analytics Adopted tech stack including Magento, Hotjar, Matomo, Google Maps and advanced analytics supports targeted digital campaigns, customer journey optimization and data-driven upsell opportunities.

Service Advantage Strong in-store consultation, warranty and after-sales support present repeat-purchase potential; leverage service excellence to upsell premium collections, extended warranties and add-on decor items to existing customers.

Similar companies to KITEA

KITEA Tech Stack

KITEA uses 8 technology products and services including Hotjar, Matomo, Microsoft Clarity, and more. Explore KITEA's tech stack below.

KITEA's Email Address Formats

KITEA uses at least 4 email formats:
KITEA Email FormatsExamplePercentage
First.Last@kitea.maJohn.Doe@kitea.ma
70%
Last@kitea.maDoe@kitea.ma
13%
First.Middle@kitea.maJohn.Michael@kitea.ma
8%
Last.First@kitea.maDoe.John@kitea.ma
9%

Frequently Asked Questions

What is KITEA's official website and social media links?

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KITEA's official website is kitea.com and has social profiles on LinkedIn.

How much revenue does KITEA generate?

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As of August 2026, KITEA's annual revenue is estimated to be $10M - $25M.

What is KITEA's NAICS code?

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KITEA's NAICS code is 337 - Furniture and Related Product Manufacturing.

How many employees does KITEA have currently?

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As of August 2026, KITEA has approximately 1.2K employees across 3 continents, including Africa, Europe and Asia. Key team members include Chief Operating Officer (procurement, Sales, Marketing And E Commerce): S. J. 周., E-Commerce Director: M. J. M. and Senior Digital Marketing Manager: S. E. Explore KITEA's employee directory with LeadIQ.

What industry does KITEA belong to?

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KITEA operates in the Furniture and Home Furnishings Manufacturing industry.

What technology does KITEA use?

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KITEA's tech stack includes Hotjar, Matomo, Microsoft Clarity, Magento, Google Maps, Mautic, Elasticsearch and Piwik PRO Core.

What is KITEA's email format?

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KITEA's email format typically follows the pattern of First.Last@kitea.ma. Find more KITEA email formats with LeadIQ.

When was KITEA founded?

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KITEA was founded in 1993.
KITEA logo

KITEA

Furniture and Home Furnishings ManufacturingCasablanca-Settat, Morocco1001-5000 Employees

KITEA is a Moroccan furniture and home furnishings company headquartered at 20470 Ain Chok Casablanca, Casablanca-settat, Morocco, with an employee base of 1,001 to 5,000. The group positions itself as a pioneer of ready-to-assemble furniture in Morocco and as a leader in furniture distribution, operating 22 KITEA stores, 18 KSHOP outlets, and 6 KITEA Géant stores across 17 cities. It provides in-store advisory services, warranties, and after-sales support, and its KITEA Géant format comprises large showrooms of 4,000 to 9,000 square meters organized into seven distinct product categories to consolidate furniture and decoration for domestic or professional settings. The company emphasizes design that blends modernity and practicality, with collections continuously refreshed and enriched. Internationally, the brand continues to expand with store openings in Africa and the Middle East.

Section iconCompany Overview

Website
kitea.com
NAICS Code
337 - Furniture and Related Product Manufacturing
Founded
1993
Employees
1001-5000

Section iconFunding & Financials

  • $10M - $25M

    KITEA's revenue is estimated to be in the range of $10M - $25M

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