Insights

Expanding Customer Reach goodr has established a strong online presence through its direct-to-consumer website and partnerships with leading retailers like REI and Fleet Feet, providing ample opportunities to enhance wholesale and retail distribution channels for new markets and products.

Fashionable, Functional Products With a focus on fun, fashion, and affordability for various active lifestyles, goodr's popular eyewear appeals to a broad demographic, presenting opportunities to cross-sell related accessories or expand into new sporting and outdoor markets.

Technology Integration Utilizing tools such as Omniconvert, Facebook Pixel, and AWS indicates a strong digital infrastructure, allowing for enhanced customer targeting, personalized marketing campaigns, and data-driven sales strategies to drive conversions.

Market Recognition Accolades from major media outlets and being recognized as a top workplace position goodr as a reputable brand, which can be leveraged in sales efforts to build trust with retail partners and consumers alike.

Sustainable Growth Potential Operating within a niche sporting goods industry with a loyal customer base and multiple sales channels, goodr is positioned for growth, presenting opportunities for strategic partnerships and expanding product lines to increase market share.

goodr Tech Stack

goodr uses 8 technology products and services including Omniconvert, Facebook Pixel, Amazon Web Services, and more. Explore goodr's tech stack below.

  • Omniconvert
    A/B Testing
  • Facebook Pixel
    Analytics
  • Amazon Web Services
    Cloud Hosting
  • oEmbed
    Dev Tools
  • Zendesk
    Documentation Tools
  • AfterShip Returns
    Logistics
  • UPS
    Logistics
  • Getsitecontrol
    Widgets

Media & News

goodr's Email Address Formats

goodr uses at least 1 format(s):
goodr Email FormatsExamplePercentage
First@goodr.comJohn@goodr.com
49%
FirstLast@goodr.comJohnDoe@goodr.com
31%
Last@goodr.comDoe@goodr.com
17%
First.Last@goodr.comJohn.Doe@goodr.com
3%

Frequently Asked Questions

Where is goodr's headquarters located?

Minus sign iconPlus sign icon
goodr's main headquarters is located at 300 North Oak Street Inglewood, California 90302 United States. The company has employees across 4 continents, including North AmericaAsiaEurope.

What is goodr's stock symbol?

Minus sign iconPlus sign icon
goodr is a publicly traded company; the company's stock symbol is GDRX.

What is goodr's official website and social media links?

Minus sign iconPlus sign icon
goodr's official website is goodr.com and has social profiles on LinkedIn.

What is goodr's NAICS code?

Minus sign iconPlus sign icon
goodr's NAICS code is 33992 - Sporting and Athletic Goods Manufacturing.

How many employees does goodr have currently?

Minus sign iconPlus sign icon
As of February 2026, goodr has approximately 153 employees across 4 continents, including North AmericaAsiaEurope. Key team members include Coo: M. M.Chief Of Staff: S. B.Vp Digital: R. S.. Explore goodr's employee directory with LeadIQ.

What industry does goodr belong to?

Minus sign iconPlus sign icon
goodr operates in the Sporting Goods Manufacturing industry.

What technology does goodr use?

Minus sign iconPlus sign icon
goodr's tech stack includes OmniconvertFacebook PixelAmazon Web ServicesoEmbedZendeskAfterShip ReturnsUPSGetsitecontrol.

What is goodr's email format?

Minus sign iconPlus sign icon
goodr's email format typically follows the pattern of First@goodr.com. Find more goodr email formats with LeadIQ.

When was goodr founded?

Minus sign iconPlus sign icon
goodr was founded in 2015.

goodr

Sporting Goods ManufacturingCalifornia, United States51-200 Employees

At goodr, we exist to give you permission to be unabashedly yourself...unless you’re an asshole. 

Since 2015, we’ve made active eyewear for anyone. No Slip. No Bounce. All Polarized. All Fun. goodrs can be purchased directly at goodr.com; at our Los Angeles-based retail store, The goodr Cabana; and through leading national retailers like REI, Fleet Feet, Public Lands, and more. 

We make products our customers effing love, and all of our products speak to the four Fs: Fun, Fashionable, Functional and ‘Ffordable, which make them perfect for running, biking, golfing, pickleballing, beasting, skiing, snowboarding, or anything active. goodr has received accolades from leading media outlets like Runner's World, Outside, Men's Health, Women's Health, Bicycling, and GQ, so we know we’re doing something right.  

Led by cofounder and CEO (Chief Executive Octopus) Stephen Lease, goodr's people and award-winning company culture are the reasons behind our success. We've been on multiple "Best Places to Work" lists and share the ins and outs of the "how" and "who" behind our "why" on The CULTURE goodr Podcast, a behind-the-shades look at our culture.

Section iconCompany Overview

Headquarters
300 North Oak Street Inglewood, California 90302 United States
Website
goodr.com
Stock Symbol
GDRX
NAICS Code
33992 - Sporting and Athletic Goods Manufacturing
Founded
2015
Employees
51-200

Section iconFunding & Financials

  • $10M$25M

    goodr's revenue is estimated to be in the range of $10M$25M

Section iconFunding & Financials

  • $10M$25M

    goodr's revenue is estimated to be in the range of $10M$25M

Ready to create more pipeline?

Get a demo and discover why thousands of SDR and Sales teams trust
LeadIQ to help them build pipeline confidently.

© LeadIQ, Inc. All rights reserved.