Regional SMB Focus Target small to mid-market businesses in Pennsylvania and neighboring regions with bundled insurance and risk management services designed to lower total cost of risk; focus on sectors such as manufacturing, healthcare, and professional services to capitalize on local demand and carrier strength.

Risk Management Advantage Position Knowles as a risk-management partner offering loss control, claims advocacy, and data driven insights to deliver ROI, enabling cross-sell of property, casualty, workers' comp, and cyber lines.

Cross Sell Opportunities Leverage carrier relationships and diverse coverage capabilities to cross-sell additional lines such as cyber liability, professional indemnity, and workers' compensation to existing clients, increasing wallet share.

Digital Marketing Fit Digital footprint supports a tech-enabled sales approach; use WordPress, analytics, and SEO insights to generate quality leads and offer digital risk assessments, policy dashboards, and streamlined online quoting.

Local Market Presence Established history and local presence in Scranton and Pennsylvania position the firm as a trusted advisor; pursue partnerships with local chambers, CPAs, and business associations to accelerate client acquisition.