Factory Certified Koene's Auto Body is the only factory-certified Audi and Mercedes-Benz collision repair center in West Michigan, presenting a prime upsell opportunity to luxury brand owners and dealership referrals seeking manufacturer-certified quality and warranty-safe repairs.

Family Operated As a family-owned, small team with 2-10 employees, there is potential to partner on turnkey service programs, scalable partnerships, and personal customer experience initiatives that differentiate from larger chains.

Regional Specialist Located in the greater Grand Rapids and West Michigan area, focus sales efforts on local dealerships, insurance networks, and fleet partners that require high-quality, quick-turnaround collision repair with luxury brand certification.

Mid Market Scale With revenue in the 10 to 25 million range, Koene's Auto Body sits between small shops and national players, indicating opportunities for value-added services, preferred shop agreements, and optimized supply chain partnerships.

Luxury Brand Focus As an Audi and Mercedes-Benz specialist, there is potential to cross-sell OEM-compliant parts, diagnostic tooling, and advanced training services to maintain certification, while targeting insurance programs that prioritize OEM-certified repairs.