Acquisition synergies Capillary Technologies acquired Kognitiv in May 2025, presenting cross-sell opportunities across Capillary’s AI-powered loyalty platform and Kognitiv’s omnichannel loyalty capabilities to deepen client relationships and expand mutual offerings.

Global reach Kognitiv supports 200+ clients in more than 50 markets, indicating a strong foothold for selling scalable loyalty and data activation solutions to multinational brands seeking unified, cross-market programs.

Innovation edge Recognition for product and content innovation (TMW 100 awards) and the launch of AI-native Engage solutions signal a compelling narrative for selling advanced, outcome-based customer engagement capabilities to forward-looking marketers.

Data-driven leverage Emphasis on securely activating data to engage new audiences and deepen relationships aligns with demand for privacy-conscious, omnichannel loyalty experiences that improve retention and retrieval of first-party insights.

Leadership and growth Strategic leadership changes and prior growth funding in 2022 reflect an organization positioned for scaling partnerships, enterprise deals, and collaboration-led go-to-market approaches that can be accelerated with new joint go-to-market motions.