Insights

Sustainable Leadership Auping's commitment to sustainability through its Cradle to Cradle certification and aspiration to make all products and processes environmentally friendly by 2020 positions it as a leader in eco-conscious sleep solutions, appealing to environmentally aware consumers and partners.

Innovation & Design Ongoing collaborations with scientists and leading designers enhance Auping's reputation for innovative, high-quality, and comfortable sleep products, offering opportunities to upsell premium, design-oriented bedding and accessories.

European Market Presence With its own manufacturing in the Netherlands and sales offices across Europe, Auping has a strong regional footprint, making it a potential partner for distributors seeking premium European sleep solutions and sustainable bedding offerings.

Product Differentiation Auping’s focus on advanced materials, innovative base designs, and a reputation as a market trendsetter provide a competitive edge, helping to position its products as premium and eco-friendly options in the mattress and bed market.

Growth Potential Operating within the mid-sized revenue bracket and focusing on innovation and sustainability, Auping presents opportunities for strategic partnerships and increased sales through targeted marketing of its eco-conscious, comfort-focused sleep products.

Koninklijke Auping bv Tech Stack

Media & News

Koninklijke Auping bv's Email Address Formats

Koninklijke Auping bv uses at least 1 format(s):
Koninklijke Auping bv Email FormatsExamplePercentage
F.Last@auping.nlJ.Doe@auping.nl
86%
LastFir@auping.nlDoeJoh@auping.nl
7%
LFirst@auping.nlDJohn@auping.nl
4%
FiLast@auping.nlJoDoe@auping.nl
3%

Frequently Asked Questions

Where is Koninklijke Auping bv's headquarters located?

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Koninklijke Auping bv's main headquarters is located at 26 Maagdenburgerstaat Deventer, Overijssel 7421 zc Netherlands. The company has employees across 2 continents, including EuropeSouth America.

What is Koninklijke Auping bv's official website and social media links?

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Koninklijke Auping bv's official website is auping.nl and has social profiles on LinkedInCrunchbase.

What is Koninklijke Auping bv's SIC code NAICS code?

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Koninklijke Auping bv's SIC code is 4899 - Communications Services, Not Elsewhere Classified NAICS code is 337 - Furniture and Related Product Manufacturing.

How many employees does Koninklijke Auping bv have currently?

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As of May 2026, Koninklijke Auping bv has approximately 277 employees across 2 continents, including EuropeSouth America. Key team members include Ceo: J. B.Director Marketing, E-Commerce & Retail: D. H.Director Of Operations: M. V. H.. Explore Koninklijke Auping bv's employee directory with LeadIQ.

What industry does Koninklijke Auping bv belong to?

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Koninklijke Auping bv operates in the Furniture and Home Furnishings Manufacturing industry.

What is Koninklijke Auping bv's email format?

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Koninklijke Auping bv's email format typically follows the pattern of F.Last@auping.nl. Find more Koninklijke Auping bv email formats with LeadIQ.

When was Koninklijke Auping bv founded?

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Koninklijke Auping bv was founded in 1888.

Koninklijke Auping bv

Furniture and Home Furnishings ManufacturingOverijssel, Netherlands201-500 Employees

Royal Auping is the largest independent Dutch bed manufacturer with its own production site in the Netherlands and sales offices in a number of European countries. In addition Auping works closely with international distributors. Auping started as a blacksmith in Deventer in 1888. Johannes Auping started a new trend 125 years ago with the spiral mesh base. After this the company specialised in beds with a spiral mesh base. This was later supplemented with mattresses and box springs. This way Auping transformed itself into the sleeping specialist and market leader in the Netherlands. By continuously investing in innovation and design, Auping has always maintained its status as a trendsetter in sleeping comfort. The focus in this regard is on three brand values: Ultimate Comfort, Design and Durable Quality.

Auping collaborates with scientists and renowned designers on ongoing product innovation. Knowledge of the sleeping process and the use of new materials and techniques form the basis of Auping's unique comfort. The craftsmanship, dedication and experience of employees guarantee durable quality and high service levels. By signing the C2C Charter, Auping became the first bed manufacturer in the world to be entitled to call itself a Cradle to Cradle organisation. Auping is aiming to make all business processes, products and services sustainable and compliant with C2C philosophy by 2020.

Section iconCompany Overview

Headquarters
26 Maagdenburgerstaat Deventer, Overijssel 7421 zc Netherlands
Website
auping.nl
SIC Code
4899 - Communications Services, Not Elsewhere Classified
NAICS Code
337 - Furniture and Related Product Manufacturing
Founded
1888
Employees
201-500

Section iconMedia & News

Section iconFunding & Financials

  • $1M$10M

    Koninklijke Auping bv's revenue is estimated to be in the range of $1M$10M

Section iconFunding & Financials

  • $1M$10M

    Koninklijke Auping bv's revenue is estimated to be in the range of $1M$10M

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