Digital Presence Expansion The Korea Tourism Organization actively leverages multiple digital channels including social media, Google Ads, and content platforms, presenting opportunities to enhance targeted marketing campaigns and digital advertising services to further grow global engagement.

International Partnerships Recent collaborations with Wego, Thrillophilia, and T'way Air indicate a strong focus on cross-border marketing and distribution channels, opening avenues for joint promotional initiatives, travel packages, and affiliate marketing opportunities targeting diverse regions like MENA, India, and Australia.

Innovative Campaigns KTO's launch of campaigns such as the K-Local Food Trip and upcoming D.U.A.L.I.S.M. framework highlight a commitment to cultural storytelling and trend-based marketing, providing fertile ground for partners offering tour experiences, cultural content, and travel technology solutions.

Market Growth Focus With a revenue range of up to $1 billion and active efforts to position Korea as a prime travel destination, there is potential for B2B services in travel technology, event organization, and destination marketing to capitalize on Korea’s expanding tourism market.

Event & Trade Engagement Participation in international tourism events like 'Discover Luxury in Korea' and targeted engagement with Australian travel advisors suggest opportunities to collaborate on trade shows, hosted buyer events, and destination promotion programs designed to increase trade partnerships and visitor numbers.