Collaborative Campaigns Tourism New Zealand actively partners with various companies to launch collaborative campaigns, such as 'If You Seek Stories' with TBWA\Sydney and 'Jalan-Jalan Muslim-friendly NZ' with Klook Travel Technology Limited, indicating a willingness to engage in joint marketing efforts that can present sales opportunities for potential partners.
Targeted Seasonal Campaigns The introduction of off-peak season campaigns focusing on local cuisine and dark sky tourism, as well as initiatives in specific markets like Japan, shows Tourism New Zealand's strategic approach to targeting diverse customer segments. Companies offering complementary services during these targeted seasons may find potential sales opportunities through partnership.
Delegate Marketing Hub The launch of the Delegate Marketing Hub by Tourism New Zealand provides a platform for event organisers to access promotional assets for conferences and events in New Zealand. Businesses involved in event management and related services could explore collaboration opportunities by offering their services to organisers utilizing this hub.
Key Technological Tools Tourism New Zealand utilizes a tech stack including Google Analytics, Adobe Tag Manager, and other tools for data analysis and digital marketing. Tech companies offering complementary services or solutions in analytics, marketing automation, or customer engagement may find potential sales opportunities by aligning with Tourism New Zealand's technology usage.
Continuation of Scholarship Program The continuation of the ICCASkills scholarship programme by Tourism New Zealand presents an opportunity for businesses offering training or certification services to New Zealand business events professionals. By aligning their offerings with the programme, such companies can tap into a niche market and potentially generate sales leads through educational partnerships.
Tourism New Zealand uses 8 technology products and services including Google Analytics, Chart.js, Swiper, and more. Explore Tourism New Zealand's tech stack below.
| Tourism New Zealand Email Formats | Percentage |
| FLast@tourismnewzealand.com | 80% |
| First.Last@tourismnewzealand.com | 19% |
| F.Last@tourismnewzealand.com | 1% |
Advertising ServicesWellington, New Zealand201-500 Employees
Tourism New Zealand is the organisation responsible for marketing New Zealand as a holiday destination. The major tool we use to do this is the 100% Pure New Zealand marketing campaign, a campaign that has evolved over the past decade to make New Zealand one of the world's most well-respected tourism brands.
Company Overview
Media & News
Funding & FinancialsTourism New Zealand's revenue is in the range of $10M$50M
Funding & FinancialsTourism New Zealand's revenue is in the range of $10M$50M
1-888-653-2347 
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