Strategic Partnerships Leverage Tourism New Zealand's recent government funding and international partnerships (Malaysia Airlines, India trade initiatives, and planned US/China leisure marketing) to propose co-funded campaigns, joint content, and cross-promotional opportunities in key feeder markets.

Global MarketExpansion Target opportunities to expand into high-potential markets highlighted by NZ government funding for Australia, the United States, China, and India. Offer tailored digital marketing, influencer programs, and trade events to accelerate visitor growth and capitalize on increased budget support.

Experience Marketing Propose layered experiences around the 100% Pure New Zealand brand including Ski & Snow modules and MICHELIN Guide integrations to boost advisory programs, training, and destination knowledge for travel agents in Australia and beyond.

Sustainable Revenue Position sustainable, long-term campaigns aligned with government funding windows and business events growth to secure multi-year contracts, leveraging TNZ’s established brand equity to upsell digital media, content production, and trade-show sponsorships.

Tech-Driven Outreach Offer data-driven marketing solutions that integrate with TNZ’s tech stack (Google, Tag Manager, analytics) to optimize performance in target markets, including retargeting, impact measurement, and measurable ROAS for partner campaigns.