What is Tourism New Zealand's NAICS code?

Tourism New Zealand's NAICS code is 541613 (Marketing Consulting Services).

Insights

Public-Private Funding Opportunity to engage TNZ with co-funded marketing initiatives leveraging government grants and Australia, US, and China markets expansion. Propose partnerships around increased leisure travel marketing and business events to align with recent government funding announcements.

Global Expansion TNZ is actively expanding reach in India and key international markets, presenting potential for localized media buys, trade partnerships, and content localization services to support the India Tour of New Zealand and Kiwi Link India programs.

Tech & Data TNZ utilizes advanced analytics and ad tech stacks (Power BI, Tableau, Meta Ads Manager, Azure) creating opportunities to offer sophisticated audience insights, attribution, and personalized creative optimization services.

Destination Experience New product launches such as Ski & Snow module and MICHELIN Guide in Aotearoa create upsell opportunities for experiential campaigns, content development, and hosted travel advisor programs to boost new segment uptake.

Events & Partnerships Active participation in industry events (TRENZ, Kiwi Link, India trade) signals readiness for joint marketing ventures, sponsored itineraries, and co-branded campaigns with travel trade partners to accelerate visitor arrivals.

Similar companies to Tourism New Zealand

Tourism Australia
741$1B - $10B
Tourism Ireland
416$500M - $1B
Visit Scotland
51$1M - $10M
Visit Wales / Croeso Cymru
39$10M - $25M

Tourism New Zealand Tech Stack

Tourism New Zealand uses 8 technology products and services including Meta Ads Manager, Power BI, Tableau, and more. Explore Tourism New Zealand's tech stack below.

Meta Ads Manager
Advertising
Power BI
Business Intelligence
Tableau
Business Intelligence
Microsoft SharePoint
Content Management System
Postman
Data Management Platforms
Microsoft 365
Email
Microsoft Dynamics
Enterprise Resource Planning
Microsoft Azure
Platform As A Service

Media & News

Tourism New Zealand's Email Address Formats

Tourism New Zealand uses at least 6 email formats:

Tourism New Zealand Email Formats	Example	Percentage
FirstL@tnz.govt.nz	JohnD@tnz.govt.nz	50%
First.Last@tnz.govt.nz	John.Doe@tnz.govt.nz	36%
Last@tnz.govt.nz	Doe@tnz.govt.nz	14%
FLast@tourismnewzealand.com	JDoe@tourismnewzealand.com	73%
First.Last@tourismnewzealand.com	John.Doe@tourismnewzealand.com	26%
LF@tourismnewzealand.com	DJ@tourismnewzealand.com	1%

Frequently Asked Questions

What is Tourism New Zealand's official website and social media links?

Tourism New Zealand's official website is tourismnewzealand.com and has social profiles on LinkedIn.

How much revenue does Tourism New Zealand generate?

As of August 2026, Tourism New Zealand's annual revenue is estimated to be $100M - $250M.

What is Tourism New Zealand's SIC code and NAICS code?

Tourism New Zealand's SIC code is 8742 - Management Consulting Services and NAICS code is 541613 - Marketing Consulting Services.

How many employees does Tourism New Zealand have currently?

As of August 2026, Tourism New Zealand has approximately 285 employees across 6 continents, including Oceania, Asia and North America. Key team members include Chief Executive Officer: C. L. A. T., Chief Financial Officer: D. T. and Chief Executive: R. D. M. Explore Tourism New Zealand's employee directory with LeadIQ.

What industry does Tourism New Zealand belong to?

Tourism New Zealand operates in the Advertising Services industry.

What technology does Tourism New Zealand use?

Tourism New Zealand's tech stack includes Meta Ads Manager, Power BI, Tableau, Microsoft SharePoint, Postman, Microsoft 365, Microsoft Dynamics and Microsoft Azure.

What is Tourism New Zealand's email format?

Tourism New Zealand's email format typically follows the pattern of FirstL@tnz.govt.nz. Find more Tourism New Zealand email formats with LeadIQ.

When was Tourism New Zealand founded?

Tourism New Zealand was founded in 1901.

Tourism New Zealand

Q: How many employees does Tourism New Zealand have currently?

Tourism New Zealand has approximately 285 employees.

Q: What technology does Tourism New Zealand use?

Tourism New Zealand's tech stack includes WeChat, Microsoft Azure, Hotjar Incoming Feedback, Oracle, Microsoft 365 Copilot.

Advertising ServicesWellington, New Zealand201-500 Employees

Tourism New Zealand is the national organization responsible for marketing New Zealand as a holiday destination, operating within the advertising services sector. Its principal branding effort is the 100% Pure New Zealand campaign, a long-running program that has helped establish the country as a respected global tourism brand. The organization is based in Wellington, New Zealand, and is characterized as a mid-sized operation.

The entity collaborates with travel trade partners, airlines, content producers, and travel advisors to broaden reach and influence travel decisions. A recent development includes a two-year strategic partnership with Malaysia Airlines to jointly promote travel to New Zealand. It also works with media and tour operators on campaigns and hosted experiences, and it participates in industry events such as TRENZ to engage with buyers and partners.