Boutique design Small team size (2-10 employees) suggests a high-touch, personalized service model. Potential sales opportunity: offer premium, custom design packages and streamlined collaboration tools that emphasize rapid turnarounds and direct access to lead designer Jerry Karlovich.

Expert builder insight Founder has hands-on general contracting experience, enabling a unique value proposition around design-for-construction feasibility. Sales angle: package design-build services or consulting that reduce rework and builder friction for North Texas projects.

Nimble, tech-enabled Tech stack includes WordPress, MySQL, cloud infrastructure, and modern front-end libraries, indicating cost-effective digital presence and potential for scalable online configurators. Upsell opportunity: provide more interactive home design tools, virtual walkthroughs, or stock/design customization portals to attract larger clients.

Revenue scale Reported revenue of $1M–$10M with peers in the high-volume residential segment. Sales focus: identify mid-market builders and regional developers seeking design partners who can deliver fast, compliant plans and a cache of stock designs plus customization.

Market positioning Industry peers are large-scale players; Korel operates as a specialized boutique with deep designer-builder expertise. Growth path: propose strategic alliances, co-marketing with local contractors, and referral programs targeting small-to-mid-size builders looking for trusted, design-forward solutions.