Boutique scale Small team size (2-10 employees) suggests a high-touch, personalized service model and potential for workflows that can be streamlined with affordable, targeted insurance products and flexible coverage options.

Local presence Madison, SD location indicates opportunity to tailor offerings for regional risk profiles, farm and small business coverage, and community-focused marketing to build trust and referrals.

Revenue range Annual revenue between one and ten million positions Kotten Insurance as a growth-focused agency; potential to upsell boutique commercial lines, cybersecurity add-ons for SMEs, and personal lines bundles to increase policy counts.

Tech stack Reliance on standard web and analytics tools (AWS, S3, Google Analytics, jQuery, PHP, Bootstrap) enables scalable digital marketing, lead capture, and data-driven targeting to improve conversion and customer retention.

Competitive landscape Competes with large national insurers; opportunities exist to differentiate via niche specialization, superior service for small businesses and individuals, and leveraging local credentials to win business from bigger carriers.