Local Partnerships KPLR 11 has a strong local footprint in St. Louis with community-focused initiatives and partnerships (Variety STL, Special Olympics, Alzheimer’s Association, Urban League). This presents opportunities to propose cause-marketing campaigns, local sponsorship packages, and community-driven content integrations to drive local ad revenue.

Hybrid Revenue As a TV station with a revenue range of 1M-10M, there is room to upsell mid-market advertising solutions, including digital programmatic ad provisions, sponsored segments, and targeted local sponsorships leveraging Magnite and AppNexus demand.

Sponsorship Ecosystem Existing charity and community partnerships indicate receptivity to cause-related marketing and experiential campaigns. Propose multi-channel sponsorship bundles across broadcast, digital, and social platforms to deepen engagement and diversify revenue streams.

Technology Enablement Tech stack includes modern web and ad technologies (React, Backbone.js, HeadJS) and programmatic platforms (Magnite, AppNexus). Leverage these capabilities to offer advanced digital advertising packages, dynamic creative, and measurable performance reporting for local advertisers.

Audience Reach With 17 hours of locally produced news weekly and 44 yearly sports events, KPLR 11 maintains steady local viewership. This can be positioned as an attractive package for regional brands seeking high-impact, traditional-media exposure complemented by digital retargeting and social amplification.