Advertising Ecosystem Leverage their existing tech stack including Amazon Advertising, Criteo, Taboola, The Trade Desk, and Snowplow to tailor cross-channel ad campaigns for local Arizona advertisers, offering integrated programmatic and performance marketing solutions.

Local Loyalty Capitalize on their strong local audience and community partnerships (Phoenix Children’s Hospital, K9s For Warriors, St. Vincent de Paul, Bashas’, AJ’s, Food City) to propose cause-related campaigns, sponsorships, and content integrations that boost local brand affinity.

Video & OTT Position video inventory across broadcast and digital channels, including NBC programming, to offer premium video ads, sponsorships, and OTT/streaming placements for Arizona-focused brands seeking high reach and brand safety.

Revenue Growth With substantial revenue and a mid-sized team, propose scalable monetization strategies such as branded content series, event sponsorships, and performance-based campaigns that align with their Emmy-recognized quality and audience trust.

Data-Driven Emphasize data and measurement capabilities (Snowplow, Piwik PRO Core, OneTrust) to sell advanced analytics, audience insights, and ROI dashboards for advertisers aiming to optimize local campaigns and demonstrate impact.