Local reach KTBS is a locally owned and operated broadcaster serving a wide ArkLaTex DMA with 398k+ households and a strong regional presence, presenting a solid opportunity to package localized advertising, community sponsorships, and geotargeted content partnerships.

Multi channel With seven stations including MeTV, Antenna TV, Movies!, a 24-hour Weather channel, and a 24-hour News channel, there are multiple advertising slots and sponsor integrations across linear TV, digital streams, and OTT platforms to maximize reach and frequency for clients.

Digital ecosystem KTBS utilizes modern ad tech and programmatic partners (PubMatic, DFP, Quantcast, AddThis, TrackJS) which enables targeted digital campaigns, retargeting, and measurement across websites and streaming apps—ideal for data-driven advertising propositions.

Community initiatives Frequent community and educational partnerships (Scholar Athlete Watchlist, Hire ArkLaTex Now, America Saves Week) signal opportunities for sponsorship packages, cause marketing, and regional talent development campaigns aligned with local businesses.

Growth potential Recent expansions, office relocations, and ongoing production activity in Shreveport and surrounding markets indicate momentum and urgency for advertisers to align with a growing, HD-capable local news brand with cross-platform distribution and engaging local content.