Global Presence Kusmi Tea's distribution in 35 countries and a network of 51 stores in France plus 20 internationally demonstrate extensive global reach, presenting opportunities to expand partnerships with high-end retailers and specialty stores in emerging markets.

Premium Brand Potential With a rich history dating back to 1867 and positioning as a premium international tea brand, Kusmi Tea can leverage its brand prestige to introduce exclusive product lines or collaborations targeting luxury hospitality and boutique retail sectors.

Innovative Collaborations Recent partnerships with Nestlé and the launch of exclusive recipes like French Cancan indicate a strategic openness to co-branded products and limited editions, creating sales opportunities in both retail and travel retail channels.

Technological Engagement Utilization of cloud and digital tools such as AWS, Bitly, and Zoom suggests Kusmi Tea’s readiness for e-commerce expansion and digital marketing campaigns aimed at engaging a broader customer base online.

Market Expansion With a revenue range approaching 1 billion dollars and a presence across multiple continents, Kusmi Tea is positioned to grow further through targeted expansion into lucrative markets like the US, UK, and the Middle East, especially within premium retail and hospitality sectors.