Global Partnerships Kusmi Tea operates 51 stores in France and 20 abroad, with distribution in 35 countries. This broad footprint coupled with travel-retail initiatives presents opportunities to partner with premium retailers and airports for exclusive lines and co-branded collections to accelerate cross-border sales.

Brand Partnerships The Nestlé Special.T capsule collaboration demonstrates openness to co-branded or private-label product development. This track record can be leveraged to propose capsule-based collaborations or exclusive limited editions with retailers and beverage brands.

Premium Brand Narrative A heritage brand with origins in Saint Petersburg and Paris positions Kusmi Tea as a premium option for retailers seeking storytelling-driven products. Opportunities include limited editions, seasonal campaigns, and flagship-store experiences to drive traffic and margins.

Digital Commerce Enablement The tech stack includes Salesforce Commerce Cloud and analytics tools like Facebook Pixel, enabling scalable direct-to-consumer and wholesale ecommerce. Use this to accelerate cross-border DTC, build a wholesale portal, and run data-driven marketing with retail partners.

Logistics Advantage Robust partnerships with UPS, DHL, and USPS indicate strong global distribution and replenishment capabilities. This can support fast replenishment, drop-ship programs, and seamless cross-border wholesale logistics for new retailers and travel-retail operators.