Industry Focus Kysar serves sectors including oil and gas, construction, energy, manufacturing, technology, restaurants, retail, dealerships and distributors. Opportunity: engage mid-market firms in these industries with a Total Cost of Risk value proposition, offering bundled risk management, commercial lines, specialty programs, and cross-sell of employee benefits.

Cost of Risk Their Total Cost of Risk approach differentiates them for cost-conscious buyers. Focus sales on risk management consulting, loss control, safety training, and captive insurance options to further optimize client risk profiles and premium costs.

Partnerships Captives Current partnerships with wealth management, video safety training, and captive insurance markets can be expanded. Explore alliances with safety training providers, cybersecurity firms, and captive managers to broaden solutions and create new revenue streams.

Digital Growth Tech usage suggests an opportunity to augment digital marketing and lead generation. Invest in targeted content around risk management and RISK management and TCR, optimize SEO, and enhance a client portal to improve engagement and cross-sell across lines.

Regional Growth Based in Farmington, NM with a diverse client base, there is potential to expand services into neighboring markets with similar industry profiles, targeting oil and gas, construction and manufacturing firms to grow commercial, personal lines, and employee benefits portfolios.