Digital Advertising The company operates a large regional newspaper with an active online presence (JSOnline.com) and a tech stack including Criteo, The Trade Desk, Taboola, Amazon Web Services, Tealium, and Contentful, indicating strong opportunity for advanced programmatic advertising, data-driven audience targeting, and CMS-managed ad experiences.

Sustainable Partnerships Recent collaborations around water quality and sustainability initiatives (with the Sustainability Institute and Wisconsin Watch) suggest prospects for sponsored content programs, environmental reporting services, and co-branded awareness campaigns.

Expanded Media Footprint New production capability and leadership additions across the Milwaukee Journal Sentinel and Green Bay Press-Gazette hint at opportunities for print-to-digital migration services, cross-publisher advertising packages, and scalable print production partnerships.

Audience & Data With a sizeable regional readership and a diversified tech stack, there are potential data-driven marketing offerings, CRM-enabled audience segmentation, and personalized ad experiences for advertisers targeting Wisconsin markets.

Leadership & Talent Recent hires in investigative reporting and editorial leadership signal potential sponsorships, branded journalism initiatives, and long-term partnerships with media talent for exclusive content programs or events.