Digital Engagement Growth Milwaukee Journal Sentinel's strong online presence through JSOnline.com coupled with their use of digital advertising technologies like Facebook Pixel and Amazon S3 indicates a focus on expanding digital readership. This presents opportunities for brands seeking targeted digital advertising and content marketing collaborations.

Sustainability Partnerships The collaboration with the Sustainability Institute and Wisconsin Watch highlights the company's commitment to environmental issues and community engagement, making them a gateway for sustainability-focused organizations and green brands to reach local audiences through sponsored content and events.

Local Market Influence As Wisconsin’s largest newspaper with a revenue range of up to $500 million, the Journal Sentinel holds significant regional influence, providing a platform for regional businesses and service providers looking to increase visibility within Milwaukee and surrounding areas.

Media Diversification With a recent expansion into investigative reporting and regional event partnerships, the company is diversifying its content and engagement channels, creating opportunities for brands interested in sponsoring or collaborating on in-depth stories, documentaries, or community initiatives.

Leadership and Growth Recent hires of key personnel in investigative journalism and regional management, along with ongoing investments in printing technology, suggest a focus on quality journalism and operational growth, which could appeal to B2B clients seeking credibility and long-term partnership opportunities in media solutions.