Digital Engagement Wisconsin State Journal utilizes multiple digital marketing tools such as TikTok Pixel, SpotX, and jQuery Validation Plugin, indicating a strong digital presence that can be expanded with targeted advertising and data-driven marketing solutions.

Regional Influence Serving a 15-county region in south central Wisconsin, the company holds significant regional influence, offering opportunities to tailor localized advertising campaigns and community engagement initiatives.

Content Expansion As the second largest newspaper in Wisconsin with recent recognition for vitality and momentum, there is potential to develop multimedia content services, sponsored content, and audience engagement platforms.

Growth & Development Recent investments in community infrastructure and property assets suggest an active growth environment, providing avenues to offer real estate advertising, sponsorship, and regional development solutions.

Media Synergies Being part of a media company with connections to Madison Media Partners and other regional outlets indicates opportunities for cross-platform advertising, strategic partnerships, and integrated media campaigns across various channels.