LA NACION
Broadcast Media Production and DistributionBuenos Aires, Argentina1001-5000 Employees
LA NACION is a national, independent Argentine media company that operates in broadcast media production and distribution. Based in Buenos Aires, it was founded on January 4, 1870 by Bartolomé Mitre. The organization focuses on developing audiences by identifying and responding to their needs and delivering content across topics through its brands, using multiple formats and platforms and prioritizing a strong user experience. For advertisers, the company offers reach and audience activation through a broad portfolio of brands and formats, along with integrated communication solutions across advertising and related services. It positions itself as a provider that serves both audience development and marketing needs within the media landscape. In March 2023, LA NACION launched Genie, an AI-based gender gap tracker designed to detect gender mentions in newsroom coverage to promote gender equity.
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