International Expansion With 35 percent of its revenue generated abroad, LAFRETO demonstrates a strong international presence, indicating potential for partnerships or distribution expansion into new markets.

Diversified Portfolio LAFRETO owns multiple brands across sports and fashion sectors, such as Glisshop.com, monsieurgolf.com, and lunettes-de-soleil.fr, which suggests cross-promotional opportunities and bundled offerings to enhance customer lifetime value.

E-commerce Focus As a pioneer in winter sports e-commerce since 1999, the company has built a solid digital foundation, presenting opportunities to leverage advanced online marketing tools and technology integrations for customer acquisition and retention.

Recent Diversification The acquisition of Glisse Proshop in June 2021 indicates an active diversification strategy into water sports, opening avenues for upselling related outdoor activity products and expanding into new lifestyle segments.

Growth Potential Despite a modest revenue range, the company's steady growth, recent funding of 1.7 million dollars, and expanding portfolio suggest strong potential for sales growth through targeted outreach to outdoor and sports retail segments.