Expanding Product Line Lakeland Engineering has recently expanded its offerings to include test and measurement equipment and rentals, presenting new cross-selling opportunities for complementary industrial testing and measurement solutions to existing clients.

Strong Industry Partnerships The company partners with leading suppliers such as Marathon, Delta Fabricating, AEMC, and Pfannenberg, which positions them to leverage supplier relationships for exclusive or bundled product promotions to their customer base.

Regional Presence With multiple locations across the Midwest, Lakeland Engineering serves a concentrated industrial market, offering targeted regional campaigns and personalized account engagement to expand sales and deepen market penetration.

Digital Engagement Since launching an online shop and updating their website, Lakeland Engineering emphasizes digital channels for order placement and research, providing opportunities to upsell premium products, maintenance services, and extended warranties through online platforms.

Sustainability & Reliability Partnerships with companies like Pfannenberg for thermal management and ongoing focus on supplying high-quality electrical components highlight a commitment to sustainable solutions, opening doors for eco-friendly product bundles and energy-efficient system upgrades.