Growing Market Niche Lakeshore IT operates within the competitive IT reseller and consulting sector in the Chicagoland area, positioning itself as a service-focused provider which can be appealing to clients seeking personalized support and reliable IT solutions.

Balanced Revenue Scale With revenue ranging from one million to ten million dollars and a relatively small team, Lakeshore IT offers opportunities to upsell tailored solutions, premium support packages, and expanded service offerings to small and medium-sized enterprises.

Technology Stack Compatibility The company's emphasis on Microsoft 365, Azure, and Java-based technologies indicates potential for cross-selling cloud migration, management, and development services to existing clients.

Client Service Differentiator Lakeshore IT’s focus on exceptional service and support creates a potential avenue to introduce managed service agreements, ongoing IT support contracts, and consulting services for clients seeking reliable technology partners.

Market Positioning As a local player competing against larger firms like CDW and SHI International, Lakeshore IT can leverage its personalized service approach to attract SMB clients who prioritize customized support over volume-based pricing.