Local expert Family-owned lumber retailer with a long history and specialized custom designs presents an opportunity to position as a trusted local partner for builders and homeowners undertaking bespoke projects in Bloomington, Wisconsin.

Buying group leverage Member of Do It Best, enabling volume purchasing and potential access to competitive pricing, promotions, and co-marketing opportunities that can be offered to customers seeking value on materials and fixtures.

Broad product scope From design and blueprint services to nails, studs, cabinets and wallpaper, there is potential to cross-sell bundled project packages and provide end-to-end sourcing for contractor and DIY customers.

Digital presence Utilize cloud-based collaboration and analytics tools (Google Workspace, Google Search Console) and a lightweight web presence to drive local SEO, appointment requests, and digital catalogs for faster customer journeys.

Growth opportunities Current revenue range and lean team suggest high-margin upsell opportunities, service expansions (installation, design consultations) and partnerships with home improvement pros to scale revenue with limited overhead.