Lanier Upshaw
InsuranceFlorida, United States11-50 Employees
Lanier Upshaw and its partner firms have joined to form The Baldwin Group, a national insurance services organization based in Lakeland, Florida. The Baldwin Group brings together practitioners across business insurance, employee benefits, retirement planning, and private and personal lines, supported by a broad network of specialized practices and insurer partners. Since its founding in 2011, the firm has grown from a local operation to a nationwide platform serving more than two million clients. The organization emphasizes a family-oriented culture and aims to provide solutions that help clients pursue their goals with confidence. In 2026, Baldwin Risk Partners announced the Azimuth Re group captive, reflecting ongoing expansion within the broader group.