Expansion of Service Offerings Marsh McLennan Agency (MMA) has recently launched Cyber Echo Encore, an enhancement to its existing Cyber Echo insurance facility. This introduction presents an opportunity to upsell existing clients with additional cybersecurity coverage and attract new clientele looking for comprehensive cyber risk solutions.

Recognition in Industry Awards Marsh McLennan Agency (MMA) has been consistently recognized as the best high net worth insurance broker at prestigious events like the Private Asset Management Awards. Leveraging this recognition in sales pitches can help build credibility and trust among high net worth individuals seeking insurance services.

Key Personnel Appointments With the recent appointment of Adam Russell as Head of Global Wholesale and Amy Barnes as global head of Energy & Power, Marsh McLennan Agency (MMA) has strengthened its leadership team. Sales professionals can leverage these experienced leaders' expertise and networks to explore new business opportunities and partnerships in these specific industry segments.

Competitive Positioning and Market Share Despite strong competition from firms like Aon plc and Gallagher, Marsh McLennan Agency (MMA) has positioned itself as one of the largest brokerage operations in North America, generating over $5 billion in annualized revenue. Highlighting this market share and financial strength can be advantageous in demonstrating stability and reliability to potential clients.

Focus on High Net Worth Clients Marsh McLennan Agency (MMA) has a dedicated Private Client Services (PCS) division that focuses on serving high net worth individuals. Sales development representatives can tailor their pitches to resonate with affluent clients by emphasizing MMA's expertise in providing personalized insurance solutions for their unique needs and assets.