E-commerce Focus Lanigan Associates’s use of Shopify suggests a focus on e-commerce clients; this creates opportunities to offer specialized accounting and tax services for online retailers, including sales tax compliance, nexus planning, and cross-border considerations.

Growth Capacity The small firm profile with recent internal promotions indicates capacity to scale; opens avenues to expand service lines and cross-sell wealth management, enhanced tax services, and advisory to growing clients.

Digital Enablement With Yoast SEO and Google Search Console in their stack, Lanigan can leverage marketing analytics capabilities to propose SEO-driven performance reporting and integrated marketing spend advisory for clients.

Security Focus Cloudflare and remote access tools point to a strong emphasis on security; opportunities exist to offer cybersecurity assessments, data privacy/compliance services, and cloud security optimization to the firm and its clients.

HR Tech Alignment Use of iCIMS signals investment in talent management; potential to provide HR tech consulting, recruiting process optimization, and payroll integration services to support growth for the firm and its client base.