Strategic Acquisition Lanyon is now integrated with Cvent after a 2016 merger, signaling a strong parent channel for upsell opportunities into Cvent’s broader client base and cross-sell of complementary event technology solutions.

Virtual Engagement With the launch of the Cvent Virtual Attendee Hub, there is a clear opportunity to position enhanced virtual and hybrid event capabilities to existing clients seeking scalable online engagement and measurable outcomes.

Regional Growth Historical expansion in Northern Europe and Belfast, supported by Invest NI, indicates a willingness to invest in international growth; target mid-market clients outside Ireland and the UK who need robust event tech and services.

Mid-Market Fit Revenue range and employee size place Lanyon within the mid-market segment; tailor outreach to similar IT services and event tech buyers looking for scalable, managed event platforms and consulting.

Tech Stack Enablement Current technologies (Cloudflare, Drupal, Google tracking, IPinfo) suggest potential for selling security, performance optimization, analytics enhancements, and customization services to optimize event experiences.