Cvent Synergy Leverage Lanyon’s merge with Cvent to unlock cross sell opportunities within the Cvent customer base. Propose bundled IT services, integration, and managed support for the combined event technology stack to expand share of wallet and win larger deals.

Regional Growth Expansion to Belfast and Northern Europe signals regional growth and international opportunities. Target mid market and enterprise clients in the region with localized IT services, cloud optimization, and compliance capabilities to support cross border deployments.

Analytics and Security Existing tech stack supports analytics, performance, and security improvements. Offer services around conversion optimization, Drupal performance tuning, Cloudflare configuration, and security hardening to improve reliability and reduce risk for clients.

Virtual Events Cvent Virtual Attendee Hub adoption creates demand for integration and analytics around virtual events. Position as a partner to customize, integrate, and manage virtual event ecosystems and attendee data within existing client projects.

Mid Market Focus With mid market scale and a strong IT services footprint, target mid sized firms seeking enterprise grade capabilities without large vendor risk. Highlight flexible engagement models, managed cloud and database services and security to compete with larger platforms.